WEBSITE RE-
DESIGN 2024
Entering into our 4th year working together, we really hit the gas on a Web 2.0 for cryonmore.com. We migrated from the WIX platform I had re-designed in 2020, to WordPress with a full 2024 website re-design, including expanded individual services pages and new visuals.
COLD, SLEEK MODERN STYLE
COLD, SLEEK MODERN STYLE
Creative Direction, Brand & Marketing Consultation, Creative Project Management, Asset Management, Graphic Design, Vector Illustration, Photography, Generative AI, Photo and Copy Editing.
GENERATIVE AI + PHOTOSHOP
“I enjoyed working with Midjourney generative AI and Photoshop to develop unique branded stock photos. It’s a great alternative to using popular stock photo sites, where assets are in circulation. With generative AI and photoshop I’m able to have much more control over the subject, scene, and color palettes to fit the brand.”
MOBILE RESPONSIVE DESIGN
MOBILE RESPONSIVE DESIGN
“Working with the Flatsome Theme through WordPress allows me the ability to work with robust customization in an X-builder workspace and optimize for the mobile and desktop experience. Having a responsive design within an easily managed suite is a must.”
“We contracted a freelance photographer to tackle some of our needs, though I had the opportunity to make some photography contributions as well. “
PHOTOGRAPHY
This family owned brick and mortar health & wellness shop has generated 170% Revenue Growth since we began working together in 2020.
We’ve added apparel merchandise as an additional revenue stream. Including a concept for a line I had in mind called ERNH IT™. Patrick and I are now developing it into an independent fitness brand for personal training and apparel.
BRAND AND MARKETING DESIGN
“Over the spring and summer of 2023 we worked on marketing asset refreshes and introduced new retractable banners. Updating the print materials including brochure, posters, information sheets, marketing promotions and annual summer event to include new equipment & services, packages and pricing.”
BRANDED APPAREL DESIGN
“I had a few ideas for apparel lines, this particular theme focused on physical recovery, RE-4tified™ and RE-Up. These are a great supplemental revenue stream with potential for growth through e-commerce. I have some creative ideas we could produce in the future.”
“I started working with Patrick and Lynda, the founders of Cryo N More, in 2020. We began with really developing and presenting a brand style and visual identity to build around their already established logo and name. Through a website re-design and creating in-store posters, brochures, business cards, one sheets, and apparel I was able to shape the style and quality that reflects how they serve their community as health & wellness providers.”
“In my initial design push I recreated a vector illustration replica of their first cryotherapy chamber, as seen on the cryotherapy poster, one sheet, brochure, business cards, and my website re-design version 1.0.”
